Which type of advertising uses humor to engage its audience?

Humorous advertising is specifically designed to incorporate humor as a strategic element to engage the audience. This type of advertising often aims to create a memorable experience by making the audience laugh, thereby increasing their interest in the product or brand being promoted. Humor can help break through the clutter of traditional advertising, allowing the brand to stand out and be more relatable to consumers. This approach not only captures attention but can also foster a positive association with the brand, encouraging viewers to share the ad with others.

In contrast, informative advertising focuses on delivering factual information about a product or service without the use of humor. Comparative advertising highlights the benefits of one product over another, but does not inherently involve humor as a mechanism. Emotional advertising seeks to elicit emotions such as happiness, sadness, or nostalgia, without relying on humor as its primary tactic. Each of these methods serves different purposes, but humorous advertising is unique in its primary reliance on comedy to foster engagement and brand connection.