Georgia DECA Advertising Practice Test

Question: 1 / 400

Which of the following is a benefit of using programmatic advertising?

Higher costs per ad impression

Manual negotiation for each ad placement

Real-time bidding leading to cost-effective ad buying

Programmatic advertising offers the benefit of real-time bidding, which enables advertisers to purchase ad placements more efficiently and at lower costs. Through automated processes, advertisers can bid on impressions as they become available on various digital platforms, allowing for more precise targeting and optimization of ad spend. This approach not only enhances the cost-effectiveness of ad buying by ensuring that advertisers pay the optimal price for each impression, but it also facilitates greater precision in reaching specific audiences.

The use of automated technology eliminates the need for extensive manual negotiation that traditional advertising methods often require, streamlining the ad buying process. Additionally, programmatic advertising primarily relies on digital channels, making it distinct from traditional media approaches, which can be less flexible and more costly.

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Using only traditional media channels

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