Georgia DECA Advertising Practice Test

Which of the following is a primary focus of public relations in marketing?

1. Building brand image

2. Creating direct sales

3. Conducting market research

4. Setting product prices

The correct answer is: Building brand image

Building brand image is indeed a primary focus of public relations in marketing. Public relations (PR) is dedicated to fostering positive relationships between a brand and its various stakeholders, including the public, customers, employees, and the media. By promoting a strong and favorable brand image, PR efforts enhance the credibility and reputation of the brand in the eyes of consumers, which can lead to increased trust and loyalty over time. This focus on brand image involves strategic communication and storytelling that resonate with the target audience. Through press releases, media engagement, community involvement, and social media presence, a company can shape public perception, manage any potential crises, and create a positive narrative around its products or services. In contrast to building brand image, creating direct sales, conducting market research, and setting product prices are more directly associated with sales and marketing strategies rather than the broader scope of PR. Public relations works hand in hand with these functions but is primarily concerned with the overarching narrative and relationship-building that supports long-term brand equity.