Which of the following is NOT a benefit of using targeted advertising?

The selection of the option indicating "wasted ad spend" as the answer is based on the understanding that targeted advertising aims to reduce inefficiencies in ad spending. Targeted advertising focuses on reaching specific audiences who are more likely to be interested in a product or service, which in turn leads to higher conversion rates, improved customer insights, and better engagement rates.

By honing in on the right demographic, geographic, and psychographic segments, advertisers can allocate their budgets more effectively, ensuring that their messages reach individuals who are genuinely interested. This strategic approach minimizes the likelihood of wasted ad spend, as advertisements are presented to those most likely to convert into customers. Consequently, the notion of wasted ad spend does not align with the advantages that targeted advertising is designed to provide.