Georgia DECA Advertising Practice Test

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Which of the following is an example of an exaggerated claim?

This is the lowest price you´ll ever see for a 2020 Toyota Corolla!
This is the most reliable car of all time!
This item is loved by thousands of customers!
This product is backed by experts!

The correct answer is: This is the lowest price you´ll ever see for a 2020 Toyota Corolla!

The example of an exaggerated claim is that it asserts a level of price that implies absolute certainty, suggesting that no lower price will ever be found for the 2020 Toyota Corolla, which is unrealistic and unverifiable. Exaggerated claims often lack substantiation and are intended to create a sense of urgency or superiority in the mind of the consumer. In contrast, the other options may present opinions or significant endorsements but do not include the same extreme level of unverifiable assertion. For example, stating that a product is "the most reliable car of all time" is an over-the-top claim that is subjective and unverifiable, which others may interpret as exaggerated as well. Saying the item is "loved by thousands of customers" indicates popularity but doesn't imply it is unmatched or the best. Lastly, mentioning that "this product is backed by experts" suggests credibility but doesn't present an overblown assertion. Therefore, the statement about the price sets itself apart by making an extreme claim that is unlikely to be true.