Georgia DECA Advertising Practice Test

Which of the following is a reason why businesses create promotional signs?

1. To create a unique brand identity

2. To provide accurate information

3. To attract more employees

4. To make the store look busy

The correct answer is: To provide accurate information

Promotional signs are essential tools for businesses, and providing accurate information is a fundamental reason for their creation. Accurate information helps customers understand what products or services are available, their prices, and any special promotions or features that might interest them. This clarity fosters informed purchasing decisions and enhances the customer experience, leading to higher satisfaction and potentially increased sales. While creating a unique brand identity is indeed important for businesses, this generally encompasses broader aspects of marketing and branding strategies rather than solely the purpose of promotional signs. Attracting more employees is more related to recruitment strategies and employer branding, which is not a primary goal of promotional signage. Making the store look busy can be a byproduct of effective advertising, but the main function of promotional signs is to inform and engage the customer rather than to influence perceptions of activity in the store.