Georgia DECA Advertising Practice Test

Which of the following are promotional materials that advertising agencies design using desktop publishing software?

1. Billboards, banners, and email blasts

2. Advertisements, catalogs, and brochures

3. Websites, infographics, and social media posts

4. Press releases, memos, and newsletters

The correct answer is: Advertisements, catalogs, and brochures

The correct answer focuses on the types of promotional materials that are typically produced by advertising agencies using desktop publishing software. Advertisements, catalogs, and brochures are all examples of print materials that require careful design and layout, which is a key function of desktop publishing. Desktop publishing software is specifically designed for creating high-quality printed documents, allowing users to manipulate text and images with precision. Advertisements are crafted to attract attention and convey messages effectively; catalogs are designed to showcase products or services in an organized manner; and brochures serve as informative materials designed to promote a business or an event. Each of these materials relies on visual design principles, text formatting, and graphics integration, all of which are core functionalities of desktop publishing software. In contrast, the other options include materials that may not fully capture the specific characteristics of desktop publishing. For example, websites and social media posts often involve web design and digital publishing techniques that go beyond traditional desktop publishing. Similarly, press releases and memos are generally more straightforward textual documents, while infographics might be used in both print and digital formats but are primarily associated with data representation rather than traditional promotion. Thus, the emphasis on advertisements, catalogs, and brochures in the correct answer highlights the primary output of desktop publishing in the context of