Which advertising strategy focuses primarily on retaining existing customers?

Retention marketing is the strategy that centers on maintaining relationships with existing customers rather than solely seeking new ones. This approach involves various tactics aimed at encouraging repeat purchases and fostering customer loyalty. By focusing on customer satisfaction, personalized communication, and loyalty programs, businesses can enhance customer engagement and increase the likelihood that satisfied customers will continue to do business with them.

In contrast, acquisition marketing is primarily about attracting new customers. This approach emphasizes reaching potential customers and persuading them to try a product or service. Brand positioning involves creating a distinct image or perception of a brand in the minds of consumers, which is not specifically focused on retaining customers. Mass marketing targets a broad audience to maximize reach but does not emphasize the relationship with existing customers. Therefore, retention marketing is the optimal strategy for ensuring that a company can maintain a stable and profitable customer base.