When creating a promotional brochure, what is the primary focus for the designer?

The primary focus for a designer when creating a promotional brochure is to ensure that it conveys the right message. A brochure serves as a marketing tool intended to inform and engage the target audience about a product, service, or brand. The clarity and effectiveness of the message is essential, as it needs to resonate with the audience and motivate them to take action, whether that be making a purchase, attending an event, or seeking more information.

Conveying the right message involves considering the target audience's interests, needs, and preferences, and ensuring that the content and design elements align with that understanding. The language, visuals, and overall layout must work together cohesively to highlight key points and promote the desired response. While vibrant colors and cost-effectiveness are important considerations in design, they should never overshadow the necessity of delivering a clear and compelling message. Additionally, including too much information can overwhelm the reader and detract from the main points, diluting the effectiveness of the communication.