Georgia DECA Advertising Practice Test

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Prepare for the Georgia DECA Advertising Test. Study with flashcards, multiple choice questions, and detailed explanations. Ace your exam!

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What type of competitor information might a sportswear retailer maintain in a database?

Sales forecasts
Product quality ratings
Advertising activities
Inventory turnover rates

The correct answer is: Advertising activities

A sportswear retailer would maintain information about advertising activities in a database to gain insights into competitors' marketing strategies. Understanding competitors' advertising efforts can provide valuable context for evaluating their market position, audience reach, and promotional effectiveness. By analyzing advertising activities, the retailer can make informed decisions about their own marketing strategies, budget allocation, and potential areas for differentiation. This type of information is crucial for developing competitive advantages and responding effectively to market trends. Maintaining data on sales forecasts or inventory turnover rates would be more focused on internal analysis rather than direct competitor comparison. Product quality ratings may be useful for the retailer's product development but do not directly relate to competitive advertising strategies.