What tactic can be used to enhance ad engagement?

Incorporating interactive elements such as polls or quizzes is an effective tactic to enhance ad engagement because it actively involves the audience in the advertising experience. By allowing consumers to interact with the content, brands can create a sense of participation and investment that static ads or more traditional methods might lack. This interaction not only captures attention but also encourages users to spend more time with the advertisement, fostering a stronger connection between the consumer and the brand. Additionally, interactive elements can provide valuable feedback and insights into consumer preferences, which can inform future marketing strategies.

In contrast, incorporating static images often fails to engage audiences as dynamically as interactive content. While direct mail campaigns can reach consumers, they typically do not offer the immediate engagement that online interactions do. Increasing ad frequency may lead to greater exposure but can also lead to ad fatigue, where the audience becomes desensitized to the messaging. Thus, interactive elements stand out as a compelling way to enhance engagement and stimulate interaction with the audience.