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What must a business have in order to continue existing?
Associates
A strong advertising strategy
A wide range of products
Customer loyalty
The correct answer is: Associates
For a business to continue existing, having associates— which refers to employees, partners, or stakeholders— is essential because they are vital to the operation and functionality of the business. Associates contribute valuable skills, knowledge, and labor, ensuring that the day-to-day activities run smoothly. They play a critical role in delivering products and services, maintaining customer relationships, and driving the company’s strategic initiatives. Without associates, a business would struggle to function in critical areas such as management, sales, customer service, and production. The collective efforts of these individuals directly contribute to the sustainability and growth of the business. While having a strong advertising strategy, a wide range of products, and customer loyalty are important for business success and profitability, they do not alone ensure the ongoing existence of the business. Ultimately, it is the associates who translate these strategies into action and support the foundation needed for the business to thrive.