Georgia DECA Advertising Practice Test

What marketing career is Paul engaged in if he builds a positive public image for his company?

1. Advertising

2. Public relations

3. Market research

4. Sales management

The correct answer is: Public relations

Paul is engaged in the field of public relations, which focuses specifically on managing and shaping a company's image and reputation in the eyes of its various audiences. This involves crafting positive narratives, engaging with the media, and developing strategies to communicate effectively with the public, stakeholders, and other key groups. The goal of public relations is to create and maintain a favorable impression of the organization and its products or services. In contrast, advertising primarily deals with paid promotions to inform and persuade potential customers about specific products or services, rather than managing the broader image of the company. Market research focuses on gathering and analyzing data to understand consumer preferences and market trends, while sales management involves overseeing and directing sales teams and processes to achieve revenue goals. Paul’s work in building a positive public image directly aligns with the practices and objectives associated with public relations.