What is typically included in the advertising budget?

The advertising budget encompasses all expenses related to promotional activities. This includes not only the costs associated with production, such as creating advertising materials like videos, graphics, or print ads, but also media costs, distribution expenses, and any spending on promotional events or public relations efforts.

By considering all these aspects, businesses can ensure they allocate sufficient funds to adequately promote their products or services across various channels. The comprehensive view of promotional expenses helps in planning and executing an effective advertising strategy that reaches the intended audience efficiently while maximizing the return on investment.

Options focusing solely on production costs, digital advertising, or hiring agencies lack this holistic perspective necessary for a successful advertising campaign, which requires integration of various promotional efforts and costs.