Georgia DECA Advertising Practice Test

What is the first step in the creative process?

1. Gather feedback

2. Define the question or problem

3. Brainstorm ideas

4. Implement solutions

The correct answer is: Define the question or problem

Defining the question or problem is crucial because it sets the foundation for the entire creative process. When you clearly articulate what you are trying to achieve or resolve, you can ensure that your efforts are focused and relevant. This step involves understanding the needs of the project or the audience, which guides subsequent steps like brainstorming and generating ideas. Without a clear definition, the creative process may become unfocused, and potential solutions may not effectively address the core issue at hand. By starting with a well-defined problem, you create a structured path that facilitates innovative thinking and decision-making in later stages.