What is the concept of "native advertising"?

Native advertising refers to advertisements that are designed to blend seamlessly with the content of the platform on which they appear. This approach aims to provide a non-disruptive experience for the user, making the advertisement feel like a part of the surrounding content rather than an interruption. This blending can enhance user engagement and make the advertising message more persuasive, as it aligns with the user's interests and the platform's format.

In contrast, advertisements that are intrusive or disruptive can lead to negative user experiences and diminish the effectiveness of the advertising message. Limited platforms such as only social media or traditional media do not encompass the full breadth of native advertising. Native ads can appear across various platforms, not just social media, and are designed to fit within the content structure, regardless of the medium.