Georgia DECA Advertising Practice Test

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What is an important component of a business’s press kit?

Photos of the business location
Biographies of key company figures
Annual sales reports
Testimonials from customers

The correct answer is: Biographies of key company figures

An important component of a business’s press kit is the biographies of key company figures. This element provides journalists and media professionals with relevant background information about the leadership and important personnel within the organization. These biographies typically highlight the experience, qualifications, and accomplishments of executives, which can help build credibility and foster trust in the company's expertise and authority within its industry. Including well-crafted biographies allows media to understand who they are reporting on and can improve the likelihood of accurate and favorable coverage. It also personalizes the brand, allowing audiences to connect with the individuals behind the company, which can enhance public perception and media relations. While photos of the business location, annual sales reports, and testimonials from customers can be valuable in different contexts, they do not provide the same level of direct insight into the people who drive the company as biographies do.