What is a major distinction between organizational and consumer buying?

The correct choice highlights a primary characteristic of organizational buying behavior compared to consumer buying. Organizations typically purchase products in larger quantities because they often require supplies for production, inventory replenishment, or operational needs. Additionally, the products involved in organizational purchases frequently have higher value, given that they are often equipment, materials, or bulk items necessary for business operations.

This behavior contrasts with consumer buying, where individual customers usually make smaller purchases tailored to personal needs or consumption. The purchasing process in organizations also involves more structured decision-making practices, which can include multiple stakeholders and a focus on long-term supplier relationships rather than immediate consumption.

The other options inaccurately describe organizational buying behavior. Organizations do not generally make impulsive purchases; their buying is usually strategic and planned. They also don’t prioritize brand loyalty over price in the same way individual consumers might, as businesses often focus on cost-effectiveness and value propositions. Lastly, organizations are more likely to buy in larger volumes rather than smaller ones, reflecting their operational needs.