What is a "lead generation ad" primarily designed to do?

A lead generation ad is primarily designed to capture contact information from potential customers. The main goal of these ads is to attract individuals who have shown interest in a product or service, and then encourage them to share their details such as email addresses or phone numbers. This process allows businesses to build a database of leads that can be nurtured through targeted marketing efforts, ultimately aiming to turn those leads into customers.

The focus of lead generation ads is on facilitating conversion by establishing a direct line of communication with potential customers. They often feature clear calls to action, such as signing up for a newsletter, requesting a free trial, or accessing exclusive content, which incentivizes the audience to provide their contact information.

While options related to increasing brand awareness, generating social media engagement, or promoting limited-time offers pertain to different marketing strategies, they do not specifically target the direct collection of customer contacts, which is the hallmark of effective lead generation advertising.