What is a common strategy for improving the effectiveness of email marketing?

Personalizing the message is a widely recognized strategy for enhancing the effectiveness of email marketing. By tailoring emails to the specific interests, behaviors, and preferences of individual recipients, marketers can foster a stronger connection and make the content more relevant. This personal touch can lead to higher engagement rates, such as increased open and click-through rates, as recipients are more likely to respond positively to content that feels relevant to them personally.

Incorporating personalization involves not only addressing recipients by their names but also segmenting email lists based on demographics, past purchase behavior, or preferences. This helps in crafting messages that resonate with the audience, resulting in more effective communication that drives conversions and builds customer loyalty.