What information is typically gathered through metrics in digital advertising?

Metrics in digital advertising primarily focus on collecting data related to the performance and efficacy of campaigns. This includes information such as click-through rates, conversion rates, impressions, and user engagement levels. By analyzing these metrics, advertisers can evaluate how well their ads are performing against objectives, allowing them to make informed decisions about budgeting, targeting, and creative strategies. This performance data helps in understanding which aspects of a campaign are successful and which need improvement, ultimately facilitating better return on investment (ROI) and more effective advertising strategies.

In contrast, while personal information of consumers is often collected for targeting purposes, it does not directly provide insights into campaign performance. Ad design preferences and social media algorithms may influence advertising strategies and outcomes, but they do not yield the specific performance metrics that evaluate campaign efficacy. Thus, the correct focus on performance and efficacy makes it clear why this choice is the best fit.