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What factor should designers consider when selecting typestyles for print advertisements?

  1. A typeface that is creative and unique

  2. A typeface that is appropriate to the product

  3. A typeface that is widely used in advertising

  4. A typeface that matches the company's logo

The correct answer is: A typeface that is appropriate to the product

When selecting typestyles for print advertisements, one of the most critical factors designers should consider is the appropriateness of the typeface to the product being advertised. A typeface that fits well with the product can enhance the ad's overall message and tone, conveying the right feelings and associations to the target audience. For example, a sleek and modern typeface may be suitable for a high-tech gadget, while a playful and whimsical font might work better for a children’s toy. The typeface helps create an immediate connection with the audience and reflects the brand identity, making it essential to align the choice of typography with the product and its intended message.