Georgia DECA Advertising Practice Test

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What factor could hinder a salesperson's ability to sell a new product to a long-time customer of a competing product?

Incentives offered
Quality of the new product
Attitude
Marketing strategies

The correct answer is: Attitude

The factor that could significantly hinder a salesperson's ability to sell a new product to a long-time customer of a competing product is the customer's attitude. A customer who has a strong loyalty to a competing brand may have a preconceived notion that the competing product is superior. This loyalty can lead to resistance against considering alternatives, regardless of the new product's incentives, quality, or marketing strategies. A negative or indifferent attitude towards the new product or the idea of switching brands can create a significant barrier to engagement and ultimately influence the purchasing decision. For a salesperson, understanding and addressing the customer's attitude is crucial, as it shapes the entire sales approach. Positive engagement techniques may be needed to change the customer's perception and to showcase why the new product is worth considering undermining the longstanding loyalty they possess.