What approach focuses on enhancing customer relationships for repeat business and loyalty?

The approach that focuses on enhancing customer relationships for repeat business and loyalty is relationship marketing. This strategy prioritizes long-term engagement with customers rather than just individual transactions. Relationship marketing seeks to build a strong emotional connection with customers, which fosters trust and loyalty. By understanding and addressing the needs and preferences of customers, businesses can create personalized experiences that encourage repeat purchases and customer advocacy.

This method often involves ongoing communication, feedback mechanisms, and tailored offers that resonate with customers, fostering a sense of belonging and appreciation. The ultimate goal is to develop a loyal customer base that will continue to support the brand over time, thereby driving sustainable business growth through repeat business.