Georgia DECA Advertising Practice Test

One way to improve a television commercial's response time is to provide viewers with an audible and visible __________ telephone number.

1. emergency

2. local

3. toll-free

4. international

The correct answer is: toll-free

Providing viewers with a toll-free telephone number significantly enhances the response time of a television commercial because it eliminates the cost barrier for viewers who may feel hesitant to call. A toll-free number allows potential customers to reach out without incurring charges, making it more likely that they will take immediate action after viewing the commercial. This approach not only encourages a higher response rate but also conveys a sense of accessibility and customer-oriented service. When viewers know they can call without worrying about high charges, they are more inclined to engage with the brand or product being advertised. Additionally, toll-free numbers are often associated with well-established businesses, providing an added layer of trust and professionalism. The other types of telephone numbers, while useful in different contexts, do not offer the same advantages in response facilitation. An emergency number typically caters to urgent situations rather than commercial inquiries, a local number may not be accessible to all viewers in different regions, and an international number could deter potential customers due to international calling costs. Thus, a toll-free number is the most effective choice for maximizing immediate viewer engagement and response.