In which way do banner ads typically function?

Banner ads primarily function by catching users' attention on websites and encouraging clicks. They are strategically designed to be visually appealing and often include vibrant graphics, animations, or engaging messages to draw the user's eye. The goal of a banner ad is to generate interest in the advertised product or service, leading users to click on the ad. When clicked, these ads typically redirect users to a landing page, where they can learn more about the product, make purchases, or engage further with the brand.

This method leverages the online space where users spend time, and the effectiveness of banner ads is often measured by how many users click through to the linked content. This is distinct from the other options, which represent different marketing strategies. For example, interaction through physical stores pertains to traditional retail marketing rather than digital engagement, and in-depth product knowledge through video is more characteristic of video advertisements, not banner ads. Lastly, offering discounts and promotions in person relates to direct marketing efforts, which don’t align with the online-focused strategy of banner ads.