Georgia DECA Advertising Practice Test

In what situation is a sales tactic considered deceptive?

1. When it is informative and honest

2. When it misleads consumers about product availability

3. When it offers genuine discounts

4. When it aims to increase customer satisfaction

The correct answer is: When it misleads consumers about product availability

A sales tactic is considered deceptive when it misleads consumers about product availability because such an action intentionally provides false information that affects a consumer's decision-making process. For example, if a business advertises that a product is in stock when it is not, it creates a false impression that can lead consumers to waste time or resources trying to purchase that item. This undermines trust and misleads consumers, which are key components of deceptive practices. In contrast, tactics that are informative and honest, offer genuine discounts, or aim to increase customer satisfaction do not fall into the category of deception. These approaches focus on transparency and truthfulness, fostering a positive relationship between the business and its customers.