How do data and information relate to one another?

Data and information are intimately connected through a process of transformation. Raw data comprises unprocessed facts and figures, whereas information is the result of organizing, processing, and interpreting that data to make it meaningful. When data is analyzed and context is applied, it becomes information that can be used to make decisions or inform strategies.

This relationship is foundational in fields like advertising, where data about consumer behavior, market trends, or sales figures must be organized and interpreted to inform marketing strategies and decisions. By processing and organizing data, one can derive insights that contribute to effective communication and campaign planning.