Georgia DECA Advertising Practice Test

How do businesses utilize technology to enhance customer relations?

1. Create targeted marketing campaigns

2. Reduce operational costs

3. Increase employee productivity

4. Decrease product prices

The correct answer is: Create targeted marketing campaigns

Businesses utilize technology to create targeted marketing campaigns as a strategic approach to enhance customer relations by delivering personalized and relevant content to potential and existing customers. By leveraging data analytics, businesses can analyze customer behavior, preferences, and purchasing history to tailor their marketing efforts. This targeted approach ensures that the right message reaches the right audience at the right time, fostering deeper connections with customers. Creating targeted campaigns helps in understanding customer needs and preferences, leading to more effective promotional strategies that resonate with specific segments. For instance, businesses can employ email marketing, social media advertisements, and personalized website experiences to engage customers, build loyalty, and improve overall satisfaction. By focusing on individual customer experiences through these technologies, businesses can strengthen their relationships with customers, ultimately driving sales and customer retention. In contrast, reducing operational costs, increasing employee productivity, and decreasing product prices, while beneficial for overall business performance, do not directly address the methods for enhancing customer relations in the same manner that targeted marketing campaigns do.