Georgia DECA Advertising Practice Test

Company literature can assist sales staff in explaining product features to which group?

1. Suppliers

2. Customers

3. Competitors

4. Investors

The correct answer is: Customers

Company literature plays a crucial role in helping sales staff communicate effectively with customers. It provides detailed descriptions of product features, benefits, and specifications in a format that is easy to understand. This literature is designed to educate customers about the product and address their needs, assisting the sales staff in highlighting how the product can solve specific problems or improve the customer's experience. By leveraging company literature, sales teams can ensure they present accurate information, establish credibility, and enhance customer engagement during the sales process. In contrast, while suppliers and investors may also find company literature useful, it is primarily tailored with the customer in mind to drive sales and enhance customer satisfaction. Competitors do not benefit from company literature, as they would already have access to similar information about market offerings. Thus, focusing on customers as the primary audience for this material aligns with the goal of increasing sales and building strong customer relationships.