Businesses can obtain advertising rate information from the __________ database.

The Standard Rate and Data Service (SRDS) is well-known in the advertising industry as a comprehensive database that provides vital information regarding advertising rates across various media platforms. This resource is particularly useful for businesses and marketers as it offers detailed insights, including pricing for different types of advertisements, audience reach, and demographic targeting options. By utilizing SRDS, businesses can make informed decisions about where and how to allocate their advertising budgets effectively.

The other options, while they may suggest potential databases, do not hold the same level of recognition or authority in the industry as SRDS. The Media Rate System and Advertising Information Network may offer some advertising-related information, but they are not as widely used or comprehensive as SRDS. Global Advertising Rates might imply a broad overview of advertising costs worldwide, but it does not provide the detailed, actionable data that businesses typically seek for planning their advertising strategies.