What kind of content does an advertorial typically blend with?

An advertorial typically blends editorial content and advertising. This format is designed to look and feel like regular editorial material, such as articles or features, which allows brands to present their advertising messages in a more engaging and less intrusive manner. The idea is to provide useful or entertaining information that captures the audience's attention while subtly promoting a product or service. This blend helps to establish credibility and can lead to better audience retention and engagement compared to traditional advertisements. In contrast, the other options do not accurately represent the essence of advertorials, as they involve different types of content that do not capture the unique combination of advertising and editorial formats that define advertorials.